San Remo has epitomised the culture and tradition of pasta making since its inception in 1936. Founded by Luigi Crotti, it is still owned and managed by the third generation of the Crotti family. San Remo pasta sold in the USA is produced in its factory in Lucca in the famous Tuscany region in central Italy.
Today, San Remo pasta is an internationally recognised brand and is sold in close to 50 countries around the world. San Remo combines the traditional Italian pasta making “know how” with the most modern technology to deliver an oustanding quality product.
History of San Remo’s Packaging & Advertising
San Remo has been a treasured part of homes for generations and our packaging and advertising has had a long and remarkable history.
The central feature of San Remo pasta packaging were the two “San Remo Brothers” in the kitchen, cooking pasta. The San Remo Brothers symbol would eventually become the mark of San Remo quality.
See the San Remo Pasta Leaflet from the 1950′s. This historic leaflet shows many of the traditional pasta shapes available from San Remo at the time. Once again, the San Remo Brothers featured prominently on the front of the leaflet, enjoying their steaming bowl of pasta.
As the years progressed, San Remo moved to a more modern pack with the signature San Remo red colour making a bold statement. Gold ribbons were also added to the pack to signify the premium quality and taste of San Remo pasta making it a recognisable icon.